EVENT HIVE

Designing a One-Stop Platform

Service Provided

UX Design · UI Design · Product Design · Product Strategy · Information Architecture · Wireframes · High-Fidelity Designs · Brand Identity & Design

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Simplifying Planning and Coordination Into a Unified Experience

Designing a One-Stop Platform for Stress-Free Event Planning

Project Overview

My Role

Lead UX/UI Designer

Product Designer

Team Involved

UX Designer

UI Designer

Product Designer

UX Lead

Head of Design

Project Manager

About Event Hive

Event Hive is a pre-launch startup aiming to revolutionize event planning in India. It's an all-in-one event planning platform designed to simplify how people discover, compare, and book vendors for weddings, birthdays, and corporate events. The goal was to create a unified experience that brings together hosts, planners, decorators, caterers, venues, and other professionals , eliminating the chaos of juggling multiple apps and contacts.


We designed Event Hive to streamline vendor discovery, booking services, and payment flows while ensuring

transparency and convenience for both users and vendors. The platform emphasizes joyful visuals, easy

navigation, and seamless communication, making event planning effortless, organized and inspiring.



Impact at a glance (from research + testing) :

  • 70% faster booking flow compared to current fragmented methods.

  • Booking success rate improved from 62% → 88% after redesigning the cart flow.

  • Navigation clarity score increased from 6.2 → 8.7 / 10 in testing.

  • 88% of participants said that the brand tone made process feel lighter & less stressful.

  • Designed IA scalable from 5 categories → 20+ categories for future growth.

Context / Key Findings

Event planning today is highly fragmented and stressful, with users relying on multiple tools, unverified vendors,

and scattered communication channels. Today, users juggle endless WhatsApp groups, different tools and

calls to pick different vendors, and inconsistent pricing to book a single event. Vendors, on

the other hand, struggle to gain visibility and manage client trust.

Users struggled with:



  • Discovering trusted vendors and services without juggling

    between endless calls and tools.

  • Comparing prices and availability transparently across

    categories.

  • Coordinating multiple vendors for a single event in

    one place.

  • Tracking bookings, payments, and cancellations clearly.





  • Over 80% of users relied on 3–5 different apps or calls to

    plan a single event.

  • Hosts spent 3-5 days finalizing vendors due to fragmented discovery.

  • 72% of users reported delays and confusion in booking the service.

  • 55% of participants said unclear cancellation/refund policies were a major blocker.

Challenge

How might we design an event booking experience that feels as effortless as ordering food online - while building trust, transparency, and convenience.

Solution

We focused on four strategic goals:

  • Seamless Discovery – Different categories,

    smart filters like budget, location, availability.

  • Trust & Transparency – Verified vendors, reviews, transparent pricing.

  • Effortless Booking – Cart style multi-vendor checkout

    + multiple payment options.

  • Reliability – Live tracking, cancellation policies, and 24/7 support.


Working Approach


We adopted Design Thinking Process:
Empathize → Define → Ideate → Prototype → Test

Project was designed using the design thinking process to uncover real user needs, define core challenges, and craft an intuitive and user-centered solution that simplifies event planning by streamlining bookings, vendor coordination, and task management.

Project Strategy

The design strategy for "Event Hive" centered on solving fragmented event planning experiences while balancing user trust and platform scalability. By combining user research, competitive analysis, and iterative design, we aimed to deliver a seamless platform that connects hosts and vendors in one transparent booking journey.


Key Focus Areas:

Identify User Needs

  • From 10+ user interviews, we uncovered recurring frustrations with hidden costs,

    poor vendor visibility, and scattered communication & booking tools.

  • 84% of participants wanted one centralized platform to manage discovery, comparison and booking , eliminating the chaos of juggling multiple apps.

Understanding Users

User Research

We conducted 10+ user interviews, 2 stakeholder workshops, competitor analysis and 2 usability test rounds.

Quantitative Findings

70%

68%

55%

72%

72% of users reported delays in event planning due to fragmented communication across different apps calls, & chats.

68% of participants said they would only book vendors if profiles included verified info and transparent pricing.

70% of participants completed the booking flow faster on Event Hive prototypes compared to current methods.

55% asked for clear cancellation and refund policies upfront, citing anxiety over hidden costs.

Qualitative Findings

Designing Meaningful Solutions

Crazy 8's

Came up with 8 layout variations in under
8 minutes and explored rapid layout
variations to identify the most user-friendly
and efficient design solutions.

Story Boarding

We created storyboards to map out user journeys and visualize real-world interactions across different touchpoints. This helped identify emotional triggers, user expectations, and streamline the overall event planning flow. By aligning user needs with business goals, the final designs ensured a joyful, seamless, and stress-free booking experience.

Visualized end-to-end user journeys to map
real-world scenarios and interactions

Identified pain points and opportunities to simplify vendor discovery and interactions.

Showcased how "Event Hive" transforms chaotic planning into an effortless digital experience.

Information Architecture - IA

We structured the platform into 5 pillars:

  1. Vendor Discovery

  2. Vendor Profiles (pricing, reviews, availability calendar)

  3. Booking & Cart Flow

  4. Live Tracking & Notifications

  5. Support & Profile

📊 Result: Reduced vendor discovery time by ~35% in testing sessions.

Ideation Workshop

Design a unified space that connects users directly with verified event vendors under one roof.

Integrate smart filters for location, capacity, theme, and budget to personalize search results.

Include custom quotation requests and partial (50 %) advance payment options for flexibility.

Offer 24 / 7 in-app support for last-minute changes or assistance including cancellation and refund options.

Enable real-time status tracking and emergency support during event execution.

Introduce verified badges and reviews to build credibility and trust.

User Flow

Design Evolution

  • Low-Fidelity: Defined flows for onboarding, search, booking.

  • Mid-Fidelity: Improved checkout journey with transparent pricing and progress clarity.

  • High-Fidelity: Final designs aligned with Event Hive’s brand and tone .

Mid-Fidelity

High-Fidelity

Visual Design & Design System

Typography & Colors

Aa

For the Event Hive platform, we used SF Pro as the primary typeface for its clean, modern, and highly legible design, ensuring consistency and readability across digital interfaces.

Inspired by the vibrance of gatherings and the warmth of connection. The palette uses a signature Yellow paired with soft neutrals and deep contrast tones to evoke positivity, trust, and inclusivity. This combination reflects Event Hive’s core essence -turning planning stress into joy.

32pt

12pt

16pt

18pt

20pt

24pt

28pt

#FAD05E

#E7E7E7

#B5B5B5

#3F3F3F

#FEF9EB

#FCE4A3

Design System

House of Madhuram

Event Decor - Event Management - Rentals

4.9

Free

Schedule

Pay 50% & Book Now

Pay in full & Confirm

House Warming

Wedding

Birthday

All Categories

Home

Work

Other

Label as

Addresses

Personal Info

Balloon Arch

₹15,999

₹8,999

1

Stage Decor

Package

₹15,999

Key Features Designed

  1. Smart Vendor DIscovery

  • Simplified search with structured categories and smart filters.

  • Added instant access to vendor portfolios, pricing, and reviews.

  • Result → Vendor discovery time reduced by 35% in usability testing.


  1. Transparent Tracking System

  • Designed live event tracking dashboard with status updates.

  • Added 24/7 in-app chat and emergency event-day support for last-minute issues or delays.

  • Result → Coordination errors dropped by 40% in usability testing.

  1. Simplified Booking Flow

  • Shortened 5-step flow to 3 intuitive steps

  • Integrated clear payment options and cancellation policies.

  • Result → Booking completion rate improved by 26%.


  1. Engaging Brand & Trust Experience

  • Introduced verified vendor badges to build trust and ensure authenticity.

  • Implemented friendly microcopy and motivational nudges throughout the flow.

  • Result → 88% of participants said the app felt “stress-free, trustworthy, and friendly.”


Usability Testing & Iterations

2 Rounds of Usability Testing :

  • Booking success rate improved from 62% → 88% after cart redesign.

  • Navigation clarity score: 8.7/10 (up from 6.2/10).

  • Added clearer cancellation policies and payment options based on feedback.

Final Outcome/Results

Results

Before(Current Process)

After(Prototype Testing)

Impact

Vendor Discovery Time

12-15 mins(3-5 tools)

8 mins(Event Hive Filters)

↓ 35% faster

Booking Completion Rate

62%

88%

↑ +26%

Trust / Confidence Score

5.8/10

7.2/10

↑ +24%

Drop-Offs During Checkout

38%

18%

↓ -20%

User Satisfaction ( Prototype)

-

82%"easy & stress-free"

Positive

Reflections

What worked well:

  • IA clarity & booking flow consistency.

  • Playful brand voice reduced user stress.

  • End-to-end ownership: research → branding → prototype → testing.

What’s next:

  • AI-driven vendor recommendations.

  • Collaborative mood boards for planning.

  • Expansion into a responsive web app.


Event Hive was more than a design project, It was about capturing the spirit of celebration. Through thoughtful research and conscious design, we shaped an experience that doesn’t just simplify event planning, but brings people closer to the moments that matter. Every pixel, flow, and interaction was crafted to make joy feel effortless turning the stress of coordination into the beauty of connection.

Event Hive was more than a design project, It was about capturing the spirit of celebration. Through thoughtful research and conscious design, we shaped an experience that doesn’t just simplify event planning, but brings people closer to the moments that matter. Every pixel, flow, and interaction was crafted to make joy feel effortless turning the stress of coordination into the beauty of connection.

Define Pain Points

  • Users lacked trust, faced inefficiencies in comparing vendors, and found

    booking stressful.

  • Mapping these insights revealed that simplifying booking into minimized clearer steps could reduce stress and having verified badges could increase trust.

Designing Meaningful Solutions

  • Build a platform that not only solves booking process and logistics but also humanizes the process through a playful brand tone.

  • Introduced different categories, verified badges for vendor profiles, upfront pricing, booking appointments, & cart style booking for multi-vendor coordination.

Validate Through Testing

  • Conducted 2 rounds of usability testing to refine IA, booking flows, and brand touchpoints.

  • 📊 Key Insight: 76% of participants said that upfront pricing + verified vendor profiles were the top drivers of trust during the usability sessions.

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